Elena MacGregor is a branding expert, 30-year entrepreneur and business coach. Elena’s portfolio includes the prestigious, award-winning design of the Vancouver 2010 Olympic Logo. Her company, Blue Square Design Studio (formerly Rivera Design Group), specializes in developing branding and marketing materials for small and medium business.
In 2010, Elena was chosen as one of the 10 Most Influential Hispanic Canadians. She has received the Toastmasters Community Leadership Award, the CASE Bronze Award, the StoraEnso Design Excellence Award and the Neenah Papers Silver Award.
Elena’s work and interviews have appeared in Applied Arts Magazine, HOW (Design) Magazine, The Wall Street Journal, NBC News, CBC Radio, CBC for the Americas, The Province, The Globe and Mail, The Vancouver Sun, and Architectural Digest.